The upper words establish the program name and the font represents a Gaelic feel. Uncial in 12pt type was used. The color should by a darker tone within the same range as the background. Light olive (#666633) works well with gold.

Now emboss the text layer to complete the illusion of an engraved surface. (Layer>Effects>Bevel & Emboss) In this example, "Pillow Emboss" was used with a 120º angle, depth of 3 and blur of 2.

Repeat the process for the lower word and set approximate spacing. This can be fine-tuned after the center image is placed in the next step.

Add the main image and center it, making sure that the antler portion of the head is not obscured by text.

Slightly emboss the layer using the previous commands. Make sure that "Set Global Angle" is unchecked and the finished product matches the angle of your original light source on the metal plate.  Drop the image beneath the text (Layer>Arrange>Send Backward).

Add the "category" text in a sans-serif font to ensure readability over the image. Apply embossing techniques as before.